TikTok is unmatched in its ability to make things go viral — from people and places to the latest must-have products. With a user base exceeding 1 billion and dominated by Gen Z and millennials, TikTok offers sellers a unique opportunity to connect with a younger, trend-loving audience. By tapping into TikTok’s trends and offering top-selling items, you can turn curious viewers into loyal customers.
However, finding the best products to sell on TikTok might not be as easy as it seems to be. If you want to save time, you’re in the right spot. In this article, we’ll analyze what are the top trending products on TikTok, why they are trending and how to find them.
Let’s talk TikTok Shop! TikTok Shop is a built-in e-commerce feature that lets you sell products directly within the app. Imagine scrolling through a TikTok video or live stream, seeing something you love, and buying it instantly — without ever leaving TikTok. Sounds great, right? This seamless process simplifies shopping and boosts your chances of making quick sales.
Moreover, TikTok Shop offers integration with external e-commerce platforms, allowing you to connect an existing online store and manage products and orders more efficiently. So, yes TikTok Shop dropshipping works the same — sellers list products on the platform, and can still operate without holding any inventory. In other words, you rely on suppliers to fulfill the orders, focus on marketing the products, and handle customer service.
Is dropshipping on TikTok possible? Absolutely! TikTok Shop gives you a low-cost, easy way to start selling while tapping into its massive audience. If you’re looking for a modern approach to selling, TikTok Shop is where it’s at.
Why choose TikTok for dropshipping? The answer lies in its unique ability to connect sellers with a massive, engaged audience. TikTok allows you to interact directly with your customers, bypassing the need for intermediaries. This connection builds trust and loyalty, giving you the foundation to create a strong, recognizable brand.
The platform’s enormous user base provides endless opportunities for product discovery and sales. Every day, millions of TikTok users engage with content that entertains and inspires them, making it the perfect space to showcase your products to an audience already interested in what you have to offer.
On top of that, TikTok provides sellers with analytics tools to track product performance and engagement levels. These insights help you understand what your audience loves, allowing you to optimize your marketing strategies and product listings. With TikTok, you’re not just selling — you’re building a data-driven business that’s set up for long-term success.
Bonus Content: Are you new to dropshipping but would like to start with TikTok? Our TikTok Dropshipping Guide covers everything you need to know to get started!
When it comes to TikTok dropshipping, understanding the platform’s product policy is crucial. TikTok Shop has strict guidelines outlining what you can and cannot sell. Some items are banned for safety reasons, while others are restricted to specific regions or require extra verification. For instance, TikTok prohibits the sale of dangerous goods, counterfeit products, and anything promoting illegal activities.
Keeping up with these rules might seem challenging, but it’s crucial for staying compliant and avoiding potential penalties. Here are some examples of TikTok Shop prohibited products:
In short, always review TikTok Shop’s Prohibited Products Policy before listing any items. While TikTok offers fantastic opportunities for dropshippers, compliance is the key to building a successful and long-lasting business.
Product selection is all about picking the best items to sell by evaluating factors like demand, audience preferences, and competition. On TikTok, where trends are fast-moving and user tastes shift constantly, this process becomes even more crucial. The right product selection can help you capture attention, grow your audience, and achieve significant sales. We’ve highlighted some of the most vital factors to keep in mind when choosing products to sell:
TikTok is all about captivating visuals. Products that are colorful, unique, or transformative naturally grab attention in short-form videos. When a product looks good on camera, it’s easier to create engaging content that stops users from scrolling.
Examples:
Pro Tip: Think about how your product will look in a 15-second video. Can it stand out and leave an impression?
TikTok thrives on trends, from viral challenges to hashtag campaigns. Products that align with these trends have a better chance of gaining traction. Stay updated on trending hashtags like #TikTokMadeMeBuyIt and #TrendingProducts to see what’s currently hot.
Example: If a fitness challenge is trending, resistance bands or portable workout equipment might sell well.
Pro Tip: Use TikTok’s Discover page and tools like Google Trends to identify rising product categories before they hit their peak.
Products that are easy to showcase in short videos tend to perform better. Tutorials, before-and-after transformations, or products with dramatic effects work especially well. If you can show how your product solves a problem or delivers instant gratification, it’s likely to resonate with viewers.
Examples:
Videos that focus on solving common problems or showing unique features often drive engagement and conversions.
TikTok’s audience skews heavily toward Gen Z and Millennials, but it’s still incredibly diverse. The best products are those with broad appeal across multiple demographics. Focus on items that address common interests, such as fashion, beauty, home decor, or wellness.
Example: A trendy accessory like claw clips appeals to both teens and young professionals.
Pro Tip: Avoid overly niche products unless you have a specific content strategy or access to influencers who can amplify your message.
TikTok is a platform driven by spontaneity, and its users are no different. Products priced under $30–$50 tend to perform well because they encourage impulse purchases. Keep pricing competitive while ensuring your margins remain profitable.
Pro Tip: Highlight limited-time deals or discounts in your content to create urgency and drive conversions.
Research is key when it comes to identifying trending products that aren’t overly saturated. Use tools like TikTok’s search bar, Google Trends, and platforms like Mysellerhub to spot opportunities in under-served niches.
Example: Aesthetic office supplies might have steady demand but less competition compared to mainstream categories like beauty or gadgets.
Logistics matter, especially for TikTok dropshipping. Lightweight, compact products are easier and cheaper to ship, which translates to faster delivery and happier customers. Avoid items that are fragile, oversized, or prone to shipping delays.
Examples:
Pro Tip: Partner with suppliers who offer reliable shipping times and tracking to ensure customer satisfaction.
As we already know, TikTok has strict guidelines on what can and cannot be sold through TikTok Shop. Prohibited products include hazardous materials, counterfeit goods, and restricted items like tobacco or alcohol. Always verify that your products comply with TikTok’s rules and local regulations.
Why It Matters: Non-compliance can result in penalties, account suspension, or legal issues, so due diligence is essential.
Example: If you’re dropshipping supplements, double-check whether they require special approvals before listing them on TikTok Shop.
The first step in finding winning products to sell on TikTok is to define your niche. TikTok’s audience is diverse, so narrowing your focus helps you connect with the right people. Ask yourself: What kind of products align with your interests and expertise? What does your target audience care about?
For example, if you’re passionate about beauty, consider skincare tools or makeup accessories. If fitness is your niche, look at resistance bands or portable workout equipment. Choosing a niche gives your store a clear identity and makes it easier to create targeted, engaging content.
TikTok is all about trends, so keeping up with what’s popular is a must. Browse the For You page, explore hashtags like #TikTokMadeMeBuyIt, and monitor viral challenges to see what products are gaining traction.
Look for items that consistently appear in popular videos, such as LED lights, aesthetic decor, or quirky gadgets. TikTok’s dynamic nature means trends can shift quickly, so regular analysis is vital.
Analyzing your competitors can provide valuable insights into trending products. Identify successful TikTok Shop sellers in your niche and study their product listings, video content, and engagement strategies.
Pay attention to what’s working for them — are there products that frequently sell out? What type of content drives the most interaction? Use this information to refine your product selection and marketing strategy while finding ways to stand out.
TikTok influencers and creators have a powerful impact on what becomes popular. Partnering with influencers in your niche allows you to tap into their loyal follower base and showcase your products authentically.
If you’re not ready for partnerships yet, no worries! Just watching what influencers are promoting can give you loads of inspiration for what’s hot right now.
TikTok Ads are a fantastic tool for gauging product performance. Start by running small ad campaigns for a few products to see how they resonate with your audience. Use formats like In-Feed Ads or Spark Ads to showcase your items in a way that feels natural and engaging.
Tracking ad performance helps you identify which products have potential and guides you in optimizing your content and targeting strategies.
A trending product won’t lead to success if it arrives damaged or doesn’t meet customer expectations. Prioritize quality when selecting products, and work with reliable suppliers who can handle timely shipping and returns.
Poor quality or slow delivery can result in negative reviews and lost customers, so always vet suppliers thoroughly. This ensures your store builds a positive reputation on TikTok.
While it’s tempting to jump on every viral trend, always consider your profit margins. Calculate all associated costs — supplier fees, shipping, TikTok Shop commissions, and ad spend — to ensure you’re making a worthwhile return.
Look for products that balance affordability with profitability. As has been stated, low-cost items under $30-50 often perform well on TikTok while leaving room for healthy margins.
TikTok trends change fast, so agility is key to staying relevant. Monitor your product performance regularly, track evolving trends, and be prepared to swap out slow-moving items for more popular ones.
Being adaptable not only keeps your store fresh but also helps you stay ahead of competitors in a platform driven by creativity and change.
Now that you’ve got a solid plan for using TikTok trends, it’s time to check out the best selling TikTok products everyone’s buzzing about. These recommendations are based on the latest TikTok favorites and viral items.
Sustainability is no longer just a trend; it’s a lifestyle choice for many. Eco-friendly products like reusable bags, bamboo toothbrushes, and biodegradable phone cases are flying off digital shelves. Why? Because TikTok users love supporting brands that make a positive impact on the planet. When selling these items, make sure to highlight their eco-credentials and storytelling through creative content that shows how your products help the environment.
If you’ve got beauty products that promise glowing skin or fabulous hair, now is the perfect time to showcase them! TikTok is a huge influencer in the beauty space, thanks to viral trends like skincare routines and makeup transformations. Think serums, face masks, and unique beauty tools — people are obsessed! To stand out, create tutorial videos, before-and-after shots, or even weekend skincare routines featuring your products. Keep the vibe fun and relatable!
From oversized graphic tees to quirky accessories, TikTok is all about fashion! The platform thrives on trends, and clothing is often at the forefront. Items that can be styled in various ways, like versatile jackets or mix-and-match sets, tend to shine. When choosing fashion items, consider your target audience’s aesthetic. Is it trendy, vintage, or minimalist? Also, ensure that your sizing range is inclusive — more customers mean more sales
With everyone spending more time at home, home organization items are soaring in popularity. Think stylish storage bins, drawer dividers, and even clever kitchen gadgets. People love transforming their spaces into Instagram-worthy sanctuaries, and your products can help them do just that. Use before-and-after transformations in your videos, and don’t forget to use relatable hashtags to boost visibility
Gadgets that make life easier — like phone holders, Bluetooth speakers, and smart home devices — are always in demand. TikTok users are constantly on the lookout for the next best thing to up their tech game. Highlight unique features and use-cases in your content. Show your product in action; maybe have a “Day in the Life” video featuring your gadgets, which can help potential buyers see their practicality and appeal.
When it comes to TikTok dropshipping, Mysellerhub is your go-to partner. Offering a diverse range of trending products for sale, reliable U.S. shipping, and AI-driven tools for smarter selling, it’s designed to help you succeed. With the upcoming TikTok integration, Mysellerhub ensures seamless management across all your channels. Best of all, it’s free to use, giving you more room to grow your business while staying ahead of the competition.
